Citizens of the Metaverse
There is a limitless chance to expand the metaverse since it is as limitless and wide as our imagination allows us to imagine it. In the next 3-5 years, estimations of the metaverse’s market worth vary from $250 to $800 billion USD, depending on its many aspects. Organizations still have an opportunity to get ahead of the wave before it crests, thanks to such huge potential and a set of ready and enthusiastic test subjects as the Metazens.
According to Oliver Wyman Forum, Metazens (Citizens of the Metaverse):
- Are college educated
- Dominated by millennials
- Are mostly urban
- Dominated by males
- Risk-taking
- Are Data-agnostic
- Are Consumption oriented
- Exhibit more comfort with the metaverse because they already digitize many aspects of their daily lives and expect to do so more
- Consider metaverse a place where they will be free to play, have fun, and explore independently
- Believe that Metaverse has immense potential to improve their efficiency and connect with others
- Lack creativity in what they expect from the metavese
- Interested and willing to pay for experiences that involve gaming, socializing, and working
- Interested in experiences specific to the metaverse, such as virtual events, simulations, and digital objects
- Willing to pay for metaverse activities that they now get for free online, like socializing, healthcare, and working
- Invest in cryptocurrencies at three times the rate of the general population, and five times as much in virtual real estate and in NFTs
- May be placing bets to win big, they consider these investments equal or more valuable than traditional investments like stocks or bonds
- See the volatility of virtual assets as an opportunity to win big
- See virtual investments as another arena for them to gamify, replete with risks, winners, and losers
Full report: https://www.oliverwymanforum.com/content/dam/oliver-wyman/ow-forum/global-consumer-sentiment/documents/Forum_Renaissance_2022_Full_Report.pdf