There is a limitless chance to expand the metaverse since it is as limitless and wide as our imagination allows us to imagine it. In the next 3-5 years, estimations of the metaverse’s market worth vary from $250 to $800 billion USD, depending on its many aspects. Organizations still have an opportunity to get ahead of the wave before it crests, thanks to such huge potential and a set of ready and enthusiastic test subjects as the Metazens.
According to Oliver Wyman Forum, Metazens (Citizens of the Metaverse):
Are college educated
Dominated by millennials
Are mostly urban
Dominated by males
Risk-taking
Are Data-agnostic
Are Consumption oriented
Exhibit more comfort with the metaverse because they already digitize many aspects of their daily lives and expect to do so more
Consider metaverse a place where they will be free to play, have fun, and explore independently
Believe that Metaverse has immense potential to improve their efficiency and connect with others
Lack creativity in what they expect from the metavese
Interested and willing to pay for experiences that involve gaming, socializing, and working
Interested in experiences specific to the metaverse, such as virtual events, simulations, and digital objects
Willing to pay for metaverse activities that they now get for free online, like socializing, healthcare, and working
Invest in cryptocurrencies at three times the rate of the general population, and five times as much in virtual real estate and in NFTs
May be placing bets to win big, they consider these investments equal or more valuable than traditional investments like stocks or bonds
See the volatility of virtual assets as an opportunity to win big
See virtual investments as another arena for them to gamify, replete with risks, winners, and losers
Full report: https://www.oliverwymanforum.com/content/dam/oliver-wyman/ow-forum/global-consumer-sentiment/documents/Forum_Renaissance_2022_Full_Report.pdf