Information may originate from a variety of sources and viewpoints. However, you could be in an echo chamber if you only hear the same thoughts and ideas over and over again.
An echo chamber is a situation in which a person only hears or sees information or ideas that mirror and confirm their own. Echo chambers may spread disinformation and alter a person’s perspective, making it harder for them to consider competing points of view or address complex issues. They’re fuelled in part by confirmation bias, or the propensity to prefer information that confirms one’s current ideas.
A filter bubble is a special form of echo chamber that can be observed on the Internet. Algorithms that keep track of what you click on build filter bubbles. The algorithms will then be used by websites to present you content that is similar to what you’ve previously shown an interest in. This might make it difficult to discover fresh ideas and viewpoints on the internet.
For example, a social networking site may choose to hide postings from friends who have opposing ideas, or a news site may just show things that it believes you’ll like. Because these algorithms don’t ask for your permission, notify you when they’re active, or tell you what they’re concealing from you, you may not even know you’re in a filter bubble. In fact, they’ve grown so integrated into the Internet as a whole that avoiding them is almost impossible.
Examine your tribes
The situation will only become worse if everyone is trapped in their own bubble. For example, if everyone believes they’re receiving the whole narrative on a current incident when they’re only getting half of it, no one can make an informed decision, and it’s impossible to have a meaningful conversation about the facts. Filter bubbles lead to a lack of comprehension and a refusal to examine opposing ideas.
Although there is no foolproof technique to prevent echo chambers, there are a few pointers that may help you remain on course.