India’s Social Media Profile

Facebook:

Total Number of users:

2020: 367.6 million (as on August 20201)
2015: 135.6 million2

Age Profile:

  • 13-17 years: 28 million (7.6%1)
  • 18-24 years: 114 million (31%1)
  • 25-34 years: 144.8 million (39.4%1)
  • 35-44 years: 47 million (2.8%1)
  • 45-54 years: 19.8 million (5.4%1)
  • 55-64 years: 8.45 million (2.3%1)
  • 65 years and older: 5.1 million (1.4%1)

Gender Profile:

  • Male Users: 277.5 million (75.5%1)
  • Female Users: 90.1 million (24.5%1)

Instagram:

Total Number of users:

2020: 119.4 million (as on August 20203)
2015: 5.9 million (as on July 20154)

Age Profile:

  • 13-17 years: 11 million (9.2%3)
  • 18-24 years: 53 million (44.4%3)
  • 25-34 years: 40 million (33.5%3)
  • 35-44 years: 9.5 million (8%3)
  • 45-54 years: 3.9 million (3.3%3)
  • 55-64 years: 1 million (0.9%3)
  • 65 years and older: 0.7 million (0.6%3)

Gender Profile:

  • Male Users: 86.4 million (72.4%3)
  • Female Users: 33 million (27.6%3)

Twitter:

Total Number of users:

2020: 55 million (as on April 20205)
2015: 20 million6

Age Profile (as per worldwide estimate):

  • 13-17 years: 4.6 million (8.3%)7
  • 18-24 years: 14.8 million (27%)7
  • 25-34 years: 17 million (30.9%)7
  • 35-49 years: 11.6 million (21.1%)7
  • 50 years and older: 7 million (12.7%)7

Gender Profile:

  • Male Users: 46.75 million (85%)8
  • Female Users: 8.25 million (15%)8

[1] Napoleancat https://napoleoncat.com/stats/facebook-users-in-india/2020/08
[2] Statista www.statista.com/statistics/304827/number-of-facebook-users-in-india
[3] Napoleancat https://napoleoncat.com/stats/instagram-users-in-india/2020/08
[4] Livemint www.livemint.com/Consumer/hVrCSRZQqbUi8bBpITVSfN/Instagram-users-to-start-receiving-advertisements-soon.html
[5] Techcrunch https://techcrunch.com/2020/06/09/twitter-Tbrings-fleets-its-version-of-stories-to-india
[6] Whizsky www.whizsky.com/2017/12/top-3-growth-hacks-for-twitter-marketing
[7] Statista www.statista.com/statistics/283119/age-distribution-of-global-twitter-users
[8] Hootsuite https://hootsuite.com/pages/digital-2020

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