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Marketing MyopiaFirst expressed in an article by Theodore Levitt in Harvard Business Review, it is a short-sighted and inward-looking approach to marketing which focuses on fulfillment of immediate needs of the… Read More
6 years ago
- Priming and the Psychology of Memory
How do you pronounce the letters S-H-O-P? and What do you do at a green (traffic) light? Priming is the psychological phenomenon in which the exposure of the stimuli influences… Read More
6 years ago
- The Sunk Cost Fallacy
“The sunk cost effect is the general tendency for people to continue an endeavor, or continue consuming or pursuing an option if they’ve invested time or money or some resource… Read More
6 years ago
- Dunning-Kruger Effect for Business Management
A type of illusory superiority, it is a type of cognitive bias in which people believe that they are smarter and more capable than they really are. Source: Medium To… Read More
6 years ago
- Conversation with a venture capitalist
Can you tell us a little about AdvantEdge? AdvantEdge is an early-stage fund based out of Delhi. We have been around for 2 and half years and we have made… Read More
6 years ago
- How I crowdfunded the amount to attend HPAIR by Harvard University
My name is Vedang R. Vatsa and I am a student at the dept. of Industrial and Management Engineering, IIT Kanpur. It started with a post by Nikhil Jain who… Read More
6 years ago
- My experience at Harvard Project for Asian and International Relations (HPAIR)
What is HPAIR?The Harvard College Project for Asian and International Relations (HPAIR), is a recognized student-run organization of the Harvard University Faculty of Arts and Sciences. HPAIR organizes Harvard University’s… Read More
7 years ago
- Blockchain has the potential to revolutionize the digital economy
Blockchain technology has gathered a lot of attention in recent times but for its usage in cryptocurrencies like Bitcoin. The capabilities of this technology are not restricted to the innovation… Read More
7 years ago
- YOLO: You only live once
What does the phrase 'You Only Live Once' conjure in your mind? Is it the possibility of being limitless or the adventure associated with brevity or the recklessness? The expression… Read More
7 years ago
- Psychology of Colors
The impact that colors make on the human psyche has not only been confirmed by the latest research in this domain but by the ancient philosophy from more than 3… Read More
8 years ago