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AI influencing the present and future
A quote from Ray Kurzweil says that “Artificial intelligence will reach human levels by around 2029. Follow that out further…
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The Long Tail business theory
Long tail is a phrase popularized by Chris Anderson, former editor of WIRED Magazine, in 2004. Anderson compared Long Tail…
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Hertzberg’s Two-Factor Theory
Simply put, these are factors that lead to satisfaction and motivate employees to work harder. Examples might include enjoying your…
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Bounded rationality and the prospect theory
Bounded rationality is part of a wider part of economics that looks at how we decide between different choices (or…
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Cloud Kitchens – The next big opportunity?
Dark Kitchens / Ghost Kitchens / Cloud Kitchens / Virtual Kitchens are fully equipped kitchens that you can find in…
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Excellence can be cultivated and nurtured
The Pygmalion effect is a psychological phenomenon wherein high expectations lead to improved performance in a given area.
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The Random Numbers Fallacy
The easy thing to do is to ask someone “Hey, pick a random number from 1 to 10!”. The person…
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The Pareto Principle (The 80/20 Rule)
In economic terms, there is a diminishing marginal benefit. This is related to the law of diminishing returns: each additional…
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Marketing Myopia
First expressed in an article by Theodore Levitt in Harvard Business Review, it is a short-sighted and inward-looking approach to…
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Priming and the Psychology of Memory
How do you pronounce the letters S-H-O-P? and What do you do at a green (traffic) light? Priming is the…